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Media that relie on Facebook's access to an audience may soon have a serious problem, reports webcafe.
The social media has begun tests in six countries where the main News Feed excludes all content generated by news or companies. Instead of automatically appearing to all users, these posts will be filtered into a separate stream - the so-called Explore Feed.
Tests are carried out in Serbia, Slovakia, Sri Lanka, Bolivia, Guatemala and Cambodia. The company says they currently have no plans to introduce the new system globally, so far they just want to see the reactions of consumers.
What is the purpose of separating content?
In theory, Facebook wants to allow people to see more posts from their friends or relatives. Experimental News Feed also displays paid publications and ads from companies that the user does not follow.
All media or businesses that do not pay for distribution on Facebook's main channel, however, will have to rely on readers to search for "Explore Feed" themselves to get to their content. In some cases, this would mean a potential massive loss of traffic to information sites.
The Bulgarian service of Radio Free Europe has announced the suspension of its operations following budget cuts affecting the wider international media network.
The United States has granted a temporary extension to the operating license of the Serbian oil company NIS, which is currently under sanctions, according to Serbia’s Energy Minister Dubravka Džedović-Handanović.
For weeks, the first confirmed deployment of hypersonic missiles in Europe outside Russia and Belarus has sparked intense debate among politicians and military analysts
Serbian President Aleksandar Vucic claimed that Croatia was the foreign state most actively involved in what he described as an attempted “color revolution” in Serbia
Serbia has implemented measures to limit fuel prices and temporarily halt exports of petroleum products, a move affecting neighboring countries, including Bulgaria
In 2025, the global journalism community faced an unprecedented toll, with 129 journalists and media workers killed - the highest annual total on record, according to the Committee to Protect Journalists (CPJ).
The Kremlin has announced that Russian President Vladimir Putin has ordered an “Easter ceasefire” in the war in Ukraine, declaring a temporary halt in hostilities lasting around 36 hours
A group of Members of the European Parliament has raised concerns over the potential leakage of confidential EU information to Russia, urging stronger safeguards within the European Parliament
Moldovan President Maia Sandu has formally enacted legislation withdrawing the country from the Commonwealth of Independent States (CIS), marking a decisive step in Chisinau’s gradual disengagement from Russian-led structures
The European Public Prosecutor’s Office (EPPO) has carried out a series of coordinated investigative actions across several countries, including Bulgaria and Romania, as part of a probe into suspected large-scale fraud involving EU funds
A fragile ceasefire between the United States and Iran has coincided with escalating tensions over the Strait of Hormuz, where Iran has moved to tighten control over one of the world’s most critical maritime routes
US President Donald Trump has sharply criticized NATO allies over what he described as their unwillingness to support Washington during the war with Iran, following a two-hour meeting with Secretary-General Mark Rutte at the White House
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