Bulgaria's Albena Resort Sees 44% Surge in German Tourists While Maintaining 'No More Hotels' Policy
At the height of August, signs already suggest a strong summer season for Bulgaria’s northern Black Sea resorts
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Photo by BGNES
A new holiday village, The White Lagoon, located on the territory of Bulgaria’s northeastern Kavarna municipality, will be officially opened on June 11 at noon.
The ceremony will be attended by Magnus Wikner, Managing Director of Thomas Cook Northern Europe, Bulgaria’s Deputy Tourism Minister Nadya Marinova, the district governors of Dobrich and Varna, the CEO of Albena AD, Krasimir Stanev, and Tsonko Tsonev, Mayor of Kavarna, according to reports of Darik radio.
The project is a joint investment of Albena AD, the company which runs Bulgaria’s Black Sea resort Albena, and Thomas Cook Scandinavia.
Albena AD controls nearly 90% of the holiday village, according to reports of Capital daily.
The project had a price tag of over BGN 40 M.
The White Lagoon expects to receive around 7000 visitors from Norway, Sweden, Denmark, and Finland by the ends of this season.
The 4-star resort provides 120 jobs.
Specialists in the real estate and tourism sectors are forecasting a notable rise in the prices of vacation properties in Bulgaria, with estimates pointing to an increase of between 25% and 30%
The ski zone above Bansko is set to welcome visitors during the Easter holidays with exceptional late-season conditions, as snow cover near Todorka Peak has reached close to three meters
President Iliana Yotova has called for Bulgaria to be actively promoted as a safe and competitively priced destination in order to secure a strong tourist season, during a meeting with caretaker Tourism Minister Irena Georgieva
From May 20, 2026, around half of Bulgarian short-term rental listings are expected to disappear from platforms such as Airbnb and Booking, as new EU rules on digital registration and data exchange come into force
Sofia’s Vasil Levski Airport is entering the summer 2026 season with a significantly expanded flight network, offering more destinations and greater connectivity across Europe and beyond
The Bulgarian Ministry of Foreign Affairs has elevated the travel risk level for Cuba to Level 4, advising citizens to avoid travel to the country except in situations of extreme necessity.
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