British Airways is canceling its flights between the Bulgarian Black Sea city of Varna and London, the company official has announced.

"The reasons for this decision are simply commercial. The route turned out to be unprofitable," said Emil Delibashev, British Airways Sales Manager for the Balkans.

He added that the company will continue to offer flights between Varna and London for the same price. However, the flights would be carried out by the company's partner Malev Hungarian Airlines from Varna to Budapest and by British Airways from Budapest to London.

Passengers, who have already bought tickets, would have three options – to fly on another route with British carrier, to fly with Malev or to receive their money back.

British Airways started performing year-round flights on the route Varna-London four times a week in 2006. In 2008, the flights were carried out only during the summer season and in 2010 the company decided to fly only twice a week on this route.

Delibashev has stated that the company is reconsidering its whole policy on regional flights. The routes from the Turkish cities of Antalya and Izmir to London will also be suspended.