Fuel Prices Hit New Highs in Germany as Diesel Surpasses €2.40 Per Liter
Fuel prices in Germany have recently reached new highs, with diesel briefly exceeding 2.40 euros per litre during the Easter holiday period before easing slightly afterward
Bulgaria Signs Up Major German Tour Operators for Ad Campaigns
- Tweet
Send to Kindle
A grab from Bulgaria's advertising video on the German Sonnenklar TV.
Bulgaria's Ministry of Economy, Energy, and Tourism is starting campaigns to advertise Bulgaria as a tourist destination in cooperation with major German tour operators, the institution announced Wednesday.
As part of Bulgaria's National Tourism Program for 2012, Bulgaria will be presented during the presentations of the catalogs for next year of major tour operators Thomas Cook and REWE Touristik.
Thomas Cook's catalog is to be presented in Berlin on November 2-3, 2012, before 1 500 tourism agencies; the Bulgarian Economy notes that Thomas Cook is a leading global tour operator with over 22 million tourists globally.
REWE Touristik's catalog for next year will be presented in Salzburg between October 24 and October 28 with over 1 500 tourist agencies represented; it will also feature an online presentation of Bulgaria.
The Bulgarian Economy Ministry points out that about 6 million tourists annually use REWE Touristik's services, and that its corporate group includes ITS, Jahn Reisen, and TJAEREBORG. REWE Touristik and the Bulgarian Economy Ministry are also putting together an ITS catalog on Bulgaria.
"By publishing information about our destination in a separate brochure, REWE Touristik will give a clear signal to the thousands of agents and tourist bureaus in Germany and Austria that it sets Bulgaria in the focus of its development strategy, and is concentrating its growth efforts with us," the Bulgarian ministry explains, adding that the ITS catalog on Bulgaria will focus on summer resorts but will also feature culture and spa tours.
The Economy Ministry reminds that it has already started an advertising campaign for Bulgarian tourism together with FTI Touristik, showing an advertising video on Sonnenklar TV, averaging 550 000 viewers daily from Germany, Austria, and Switzerland.
Together with Bulgarian-German consortium, Fraport Twin Star Airport Management, the Bulgarian Economy Ministry is also planning an advertising campaign at one of the world's largest airports, Frankfurt Airport in Germany, which is to be conducted in September 2012.
Related Articles:
President Yotova Urges Bulgaria to Promote Itself as Safe Destination to Save Tourist Season
President Iliana Yotova has called for Bulgaria to be actively promoted as a safe and competitively priced destination in order to secure a strong tourist season, during a meeting with caretaker Tourism Minister Irena Georgieva
Bulgaria’s Tourist Season Faces Crisis as Foreign Workers Fill 85% of Jobs
Bulgaria is facing a turbulent start to its tourist season as the industry grapples with a severe shortage of staff, raising concerns over service quality
War in Iran Clouds Summer Tourism in Cyprus and Greece
The ongoing war in Iran is already casting a shadow over the tourism sectors of Cyprus and Greece, two countries geographically close to the conflict.
Protecting Paradise: Cyprus Moves to Safeguard Tourism as Regional Risks Rise
The government of Cyprus has launched an international communications campaign to protect the country’s tourism sector amid rising tensions in the Middle East
Bulgaria’s Tourism Set to Withstand Middle East Crisis, Expert Says
Bulgaria’s tourism sector is expected to remain resilient despite the ongoing conflict in the Middle East, according to Rumen Draganov, director of the Institute for Analysis and Evaluation in Tourism
Fewer Listings, Higher Costs: Bulgaria’s Vacation Property Market Faces 30% Surge
Specialists in the real estate and tourism sectors are forecasting a notable rise in the prices of vacation properties in Bulgaria, with estimates pointing to an increase of between 25% and 30%
Easter Skiing in Bulgaria: Bansko Opens with Deep Snow and Discounted Lift Passes
The ski zone above Bansko is set to welcome visitors during the Easter holidays with exceptional late-season conditions, as snow cover near Todorka Peak has reached close to three meters
President Yotova Urges Bulgaria to Promote Itself as Safe Destination to Save Tourist Season
President Iliana Yotova has called for Bulgaria to be actively promoted as a safe and competitively priced destination in order to secure a strong tourist season, during a meeting with caretaker Tourism Minister Irena Georgieva
Half of Bulgarian Holiday Rentals Set to Vanish from Airbnb and Booking Under New EU Rules
From May 20, 2026, around half of Bulgarian short-term rental listings are expected to disappear from platforms such as Airbnb and Booking, as new EU rules on digital registration and data exchange come into force
Sofia Airport Expands Big: 30 Airlines, 94 Destinations in Summer 2026 Schedule
Sofia’s Vasil Levski Airport is entering the summer 2026 season with a significantly expanded flight network, offering more destinations and greater connectivity across Europe and beyond
Bulgaria's Foreign Ministry: Do Not Travel To Cuba
The Bulgarian Ministry of Foreign Affairs has elevated the travel risk level for Cuba to Level 4, advising citizens to avoid travel to the country except in situations of extreme necessity.
