Bulgaria Expects Summer Tourism Boost as Foreign Interest Grows
Around half a million Bulgarians chose to spend Easter inside the country, while roughly 120,000 traveled abroad
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Bulgaria's beaches may remain empty next summer if the government sticks to its proposal to increase VAT to 22%. Photo by BGNES
Bulgaria's government plans to increase the value-added tax by 2 percentage points to to 22 percent triggered vehement opposition by representatives of the tourism sector, saying the move will be detrimental for them.
“Bulgaria's revenues from foreign tourists amount to EUR 2,5 B per year, which means that the tax hike may incur losses worth EUR 50 M,” Lyubomir Pankovski, executive director of Alma Tour travel agency, told Pari daily.
Experts say a possible VAT increase will trigger a domino effect in the sector, which will bring about an increase in prices of the final packages offered to travelers and make Bulgaria highly uncompetitive in comparison with its neighbors.
“Our expenses will grow and we will look for ways to make them up either by increasing prices or laying off people. These measures can only hurt the quality of the services offered and will undermine the sector,” Rumen Draganov, director of the Institute for Analyses and Assessments in the Tourism Sector, commented.
To top it all off experts say early bookings and already signed contracts will all fail if the VAT hike scenario unfolds.
Bulgaria's new center-right government plans to introduce a new tax on luxury goods, increase the value added tax to 22 % and cut public servants wages in a bid to help fight the economic crisis and keep down the fiscal deficit.
It is part of a package of new measures, which also include floating minority stakes in state-owned companies and a possible bond issue.
The government is expected to agree with the trade unions and the union of employers this week a final package of nearly 50 steps to combat the crisis.
Representatives from all business sectors have cautioned that the hike in the value-added tax in Bulgaria should be a last-ditch measure that should only be introduced together with an overhaul in government expenditure.
Bulgaria’s tourism sector has never been stronger and has been achieving steady growth for the past few years.
Specialists in the real estate and tourism sectors are forecasting a notable rise in the prices of vacation properties in Bulgaria, with estimates pointing to an increase of between 25% and 30%
The ski zone above Bansko is set to welcome visitors during the Easter holidays with exceptional late-season conditions, as snow cover near Todorka Peak has reached close to three meters
President Iliana Yotova has called for Bulgaria to be actively promoted as a safe and competitively priced destination in order to secure a strong tourist season, during a meeting with caretaker Tourism Minister Irena Georgieva
From May 20, 2026, around half of Bulgarian short-term rental listings are expected to disappear from platforms such as Airbnb and Booking, as new EU rules on digital registration and data exchange come into force
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