A new campaign under the motto "I Want a Baby" will open Friday in Sofia under the patronage of the foundation by the same name and the Economic and Investment Bank (EIBank). Photo by Nadya Kotseva (Sofia Photo Agency)
A new campaign under the motto "I Want a Baby" will open Friday in Sofia under the patronage of the foundation by the same name and the Economic and Investment Bank (EIBank).
The campaign aims at discussing problems connected with the reproductive health of the Bulgarian families and suggesting some solutions.
Bulgaria's serious demographic crisis could be solved by helping couples that are about to go through an in vitro procedure or another reproductive method. These families' biggest hindrance is often the financial inability to continue with the costly treatment, so EIBank has developed a new target credit for such families called "I Want a Baby".