Apple will announce streaming television and video service to compete with Netflix and Amazon's Prime video.
Journalists from all over the world are invited to Cupertino, California on March 25 to the presentation.
Apple has long given signals that it will launch a television and video service.
The company spent $ 2 billion in Hollywood to create its own content.
They also signed contracts with great stars such as Oprah Winfrey
Apple is negotiating with HBO to become part of their new TV service and reaching an agreement is still possible before the official announcement, sources say.
This will be Apple's first major presentation, which does not show a new device.
Investors are watching closely whether Apple will enter the television and video business on the net after first selling Afon's sales during the key holiday season.