People in Plovdiv were cheered up by the original More Smiles for Everyone campaign by Danone. Workers at the dairy company were handing out presents, planting flowers and taking pictures of passer-bys in front of a special billboard. Photo by Danone
A leading dairy company started Tuesday an innovative promotion of their products in Plovdiv, the second largest city in Bulgaria.
The original campaign, entitled More Smiles for Everyone, is based on efforts to brighten the mood of Bulgarian people.
On Tuesday, 200 Danone employees joined the special activities in Plovdiv. They were planting bright-coloured flowers in parks, handing out presents as well as taking pictures of passer-bys in front of a specially painted billboard.
The company also presented gifts to children from two of Plovdiv's orphanages.