Bulgarian Pop Star Contracts Professional PR Company First Time

Society | July 30, 2003, Wednesday // 00:00
Bulgarian Pop Star Contracts Professional PR Company First Time Bulgarian pop star Irina Florin (left) and Maxim Behar (right), CEO of M3 Communications Group, Inc. signed a contract for professional PR consultations. Florin is the first Bulgarian music star to hire PR company. Photo by Tony Tonchev (novinite.com)

Irina Florin, Bulgaria's pop star, signed a contract with leading PR company M3 Communications Group, Inc.

Florin and Maxim Behar, CEO of M3 Communications Group, Inc, signed the contract July 30. They both agreed that this was the first public signing of a contract and it aims at clear and ethical business in Bulgaria.

Irina Florin is the first Bulgarian music star to seek professional advice for her public persona.

She explained that this was needed as way of better realizing her products.

Irina Florin mentioned some of her future plans that include the launching of a new single "Karma" that will be a part of the new album of the singer. She added that the new album should be on the music market in October.

Florin and Behar also said that they are planning a major charity concert that will most probably be patronaged by Bulgaria's President Georgi Parvanov.

They also shared the secret that Irina Florin will seek to further develop her music career by entering the western music market.

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