The advertisement for Bulgaria's third season of Big Brother appeared Tuesday to have maddened the Orthodox Church.
According to a statement by the Varna and Velikopreslav metropolitan, the video was "an obvious and arrogant promotion of sins," media said.
It shows footage from the past season of the reality show to illustrate the seven deadly sins, and ends with a voice saying "You can't survive without sin."
Big Brother was the first reality show broadcast in Bulgaria. Its third season is expected to start in Spetember.