Inside Bulgaria's Easter Celebrations: Traditions Passed Through Generations
Today marks the joyous celebration of Easter, one of the most significant holidays in the Orthodox Christian calendar.
Dutch Strauss Coffee has acquired the exclusive rights to Romania's Amigo brand in Romania and Bulgaria.
The price of the deal is USD 20 M, according to a statement on the company's website.
Under the terms of the deal Strauss Coffee takes over from Cia. Iguacu de Caf? Soluvel the trademarks, the domain names and the exclusive rights to use the "Amigo Formula" in Romania and Bulgaria.
This will grant Strauss Coffee full ownership over the brand in these countries.
Strauss Coffee is active in Romania since 1994 and sells coffee primarily under the "Doncafe" brand (volume market share in coffee in 2012 is estimated at approximately 22%).
"This acquisition further enhances Strauss Coffee's competitive position in the coffee category in Romania as well as in other Central and Eastern European markets," Tomer Harpaz, interim manager of Strauss Coffee commented.
"Strauss Coffee, through Strauss Romania, intends to further develop the "Amigo" brand in the area," he added.
Headquartered in Amsterdam, the Netherlands, is a global coffee player with annual sales of over EUR 1 B.
Strauss Coffee operates on the markets in Israel, Brazil, Poland, Romania, Serbia, Russia and Ukraine.
The company produces various coffee products including soluble, Roast and Ground, cappuccino and espresso, and other complementary products.
The company has 14 production sites around the world and employs over 6,000 people.
We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!
Passengers can now book tickets for attractions, museums, tours, sports matches, live events and theater performances through the Wizz Air website and app
It's that time of year when the sun rises earlier, the days are warmer, and the desire for rest and adventure calls more and more often
The Kozloduy Nuclear Power Plant (NPP) in Bulgaria is set to embark on a significant transition as it begins the process of replacing Russian nuclear fuel with American fuel from Westinghouse
In a significant stride towards enhancing connectivity between Turkey and Bulgaria, the launch of direct flights between Istanbul and Sofia marks a milestone in air travel
As the clock ticks down to midnight tonight, Bulgarians are reminded that April 30th marks the final day for filing their 2023 personal income tax returns
Bulgaria's National Bank has disclosed the country's external debt figures, revealing a notable increase in gross foreign debt at the end of February 2024
UN Happiness Report: Bulgaria's Astonishing Leap in Rankings
Bulgaria: 3 Regions With Lowest Life Expectancy - EU Report 2022