Inside Bulgaria's Easter Celebrations: Traditions Passed Through Generations
Today marks the joyous celebration of Easter, one of the most significant holidays in the Orthodox Christian calendar.
The effect of the advertising campaign for tourism in Bulgaria, which targets the country's nationals, will be evaluated in June, according to the Deputy Minister on Economy, Energy and Tourism, Ivo Marinov.
He explained Tuesday that at present the Economy Ministry is working on several projects under the campaign "Find Bulgaria" which aim to popularize tourism in Bulgaria among local citizens.
One of them is an online calendar, which lists interesting tourist sites and events. Its web address is http://www.potarsi.bulgariatravel.org/.
Another project, which is to be started soon, will nominate the 50 least popular tourist attractions in the country.
"All projects have a cumulative effect and the results of the campaign will be evaluated together, after all projects are completed," Marinov said.
He has added that in his opinion, the campaign "Find Bulgaria" is very well accepted by Bulgarians.
The advertising of local tourism to Bulgarians is financed under the EU Operational Program "Regional Development" and costs BGN 2.1 M.
It includes videos for national TV stations, radio advertising, publications in print and online media, organizing of conferences and journalistic tours and exhibitions across the country.
According to the project, the advertising should reach two million TV viewers, two million radio listeners, 200 000 people through the press and two million Internet consumers.
We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!
It's that time of year when the sun rises earlier, the days are warmer, and the desire for rest and adventure calls more and more often
In a significant stride towards enhancing connectivity between Turkey and Bulgaria, the launch of direct flights between Istanbul and Sofia marks a milestone in air travel
In March, there was a significant uptick in Bulgarians traveling abroad, marking a 19.1% increase from the previous year, amounting to 679.1 thousand trips
The director of "SOF Connect," the airport's concessionaire, stated to BNR that Sofia Airport anticipates accommodating 7.4 million passengers this year
Along the Southern Black Sea coast, preparations are in full swing for a successful and peaceful summer season, as confirmed by Minister of Tourism Evtim Miloshev following discussions with local authorities and control institutions
As summer approaches, Bulgaria's seaside tourism industry faces a daunting challenge as hotels may remain shuttered due to a severe shortage of staff
UN Happiness Report: Bulgaria's Astonishing Leap in Rankings
Bulgaria: 3 Regions With Lowest Life Expectancy - EU Report 2022