Bulgaria's First Starbucks Coffeehouse Opens in Sofia
The coffeehouse is located on the corner of the Vasil Levski Blvd and the Gurko Blvd in the downtown of the Bulgaria capital - a spot formerly occupied by a Pizza Hut restaurant.
According to Yanis Kalfakakos, the Managing Director of the Starbucks franchise partner in the Balkans - the Greek Marinopoulos Coffee Company, the global financial crisis had not affect Starbucks' plans to enter the Bulgarian market.
Kalfakakos said the chain was ready to open one or two more Starbucks coffeehouses in Bulgaria every year, depending on the market demand.
Bulgaria's northern neighbor Romania could be seen as an example in this respect - the first Starbucks opened there in 2007, and already has six coffeehouses.
One more Starbucks coffeehouse will be opened in Sofia by the end of 2008. It will be located at the corner of the Vasil Levski Blvd and the Fritjof Nansen Street.
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I wish they'd show a picture of the actual place, instead of just a nice tight shot of the ambassador's chicken neck. :) I wonder if the decor has been modified for the local market at all, how spacious the place is, if there are any customers, etc.
Big fan of both the pumpkin spice latte and the egg nog latte this time of year.
Starbucks is catering to their customers - the Volvo-driving latte-sipping liberal intellectuals. They care about such things like alternative energy, clean and green planet earth, all the rest of the liberal BS. Me, I am in it just for the coffee. They can keep their fringe benefits.
Complaining it's too commercial and predictable is a predictable thing to do.
People complain about things and they don't even know why... it's just the "cool" thong to do.
Starbucks may be more expensive. There may be better coffee out there. And that's why you have free will to choose where you buy your coffee.
One thing I can say about Starbucks that I can't say about other coffee shops is that it has great benefits for it's employees... even part time workers. It also has tuition assistance for college.
Starbucks was environmentally conscious before it became trendy to be so. They work with humanitarian, wildlife and conservation organizations. Does that sound predictable? It's not. Research how they give back to their employees and the world at large before calling them predicatble... It's really not as predicatlbe as you might think.
Plus, they have a killer Pumpkin spice Latte..... try one and I bet you'll become a Starbucks regular!
I disagree. I love things to be predictable and "too commercial" is nothing if not predictable. there is no place for adventure in my coffee cup. I want it exactly the same excellence every day. Starbucks gives me this comfort. It is expensive but you get what you pay for. I love that there is no smoking allowed.