Spain's Iberostar Expands on Bulgarian Coast

Business | February 25, 2004, Wednesday // 00:00| Views: | Comments: 0

Four hotels are currently under construction at the Bulgarian Black Sea coast as part of the Iberostar international hotel chain, according to information posted on the company's official site on Tuesday.

The new hotel facilities will strengthen the Spanish hotel chain's presence in Bulgaria, which will manage a total of eight coastal resort-based hotels. It is used to hotel franchising or hotel management outsourcing in the sector of sea tourism, thus entitling the subcontractors to brand services with Iberostar.

The brand new four-starred facilities include the hotels Luna Bay and Luna Beach near the Byala resort, which will target family tourism with all-inclusive servicing, the Sunny Beach Hotel in the same-name resort and Delta Beach close to the town of Nessebar.

Iberostar, owned by Neckermann and a division of Thomas Cook tour operators, has already run the Golden Sands-based hotels Iberostar Izgrev and Iberostar Obzor Beach, Tiara Beach in Sunny Beach and Iberostar Festa Panorama in Nessebar.

The four new facilities will accommodate mainly German and British tourists, booking largely with the tour operators Thomas Cook and Balkan Holidays.

The leader so far among Black Sea tour operators is the other Spain's brand of RIU, part of the major world leader in the sector TUI.
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