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In 2024, a variety of applications gained massive popularity among Android users in Bulgaria, with some surprising leaders in the rankings. A recent survey by bTV, using data from Similarweb up to December 30, revealed the five most downloaded apps in the country, showcasing a wide array of categories from gaming to social networking and video editing.
The top spot went to Block Blast!, a puzzle game developed by Hungry Studio. This app quickly captivated users due to its intuitive gameplay and engaging levels. Whether users are taking a quick break or spending hours immersed in the game, its simplicity and addictive nature made it a clear favorite among Bulgarians.
In second place is TikTok, which continues to reign as one of the most popular social media platforms globally, despite facing regulatory challenges. Its influence extends beyond entertainment, shaping trends and becoming a significant part of modern culture. While it maintains its dominance in the social media space, concerns about its future in various countries due to ongoing legal issues persist.
Temu, an app revolutionizing the online shopping experience, secured third place. Known for its budget-friendly prices, it has attracted a massive user base, although its rapid growth has raised concerns. Along with another popular Chinese retailer, Shein, Temu has not only disrupted global markets with its affordable goods but has also contributed to the rise in global freight rates and created transport capacity shortages. Both companies have faced criticism for various violations.
CapCut, a video editing app by Bytedance Pte. Ltd., ranked fourth. This app’s ease of use and integration with TikTok have made it the go-to tool for budding influencers and content creators. CapCut provides users with simple yet powerful editing features, allowing them to produce professional-looking videos with ease.
Rounding out the top five is Messenger by Meta Platforms, Inc. The app remains one of the most reliable communication tools, offering chat, voice, and video calling features. Thanks to its constant updates and new features, Messenger continues to be a staple in daily communication for many Bulgarians.
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