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Brands representing 20% of the plastic packaging produced globally are among signatories to a new United Nations commitment to eradicate plastic waste and pollution.
The New Plastics Economy Global Commitment is led by the Ellen MacArthur Foundation, in collaboration with the UN Environment, and is backed by 250 organizations and brands.
Brand signatories include well-known businesses such as Danone, H&M group, L’Oréal, Mars Inc., PepsiCo, The Coca-Cola Company, and Unilever.
Major packaging producers, such as Amcor, plastics producers including Novamont, and resource management specialist Veolia, have also signed up.
Three of the brands – Coca-Cola, PepsiCo, and Nestle – were last year named the worst plastic polluters in the world in an index produced by the Break Free From Plastic movement.
The group said the three brands were responsible for 64% of all plastic pollution that had been identified in cleanups.
“We are focused on improving the sustainability of all of our packaging, regardless of the type, and increasing the amount of recycled and renewable material,” Ben Jordan, senior director of environmental policy at Coca-Cola, told the Thomson Reuters Foundation.
Businesses signing the Commitment have undertaken to publish yearly data about progress on the central goals of the project.
Targets include:
Meanwhile, Forbes reported how one major brand successfully applied the circular economy to its business model: Adidas is set to make $1 billion by helping to solve the problem of plastics clogging up the world’s oceans, it said.
The brand teamed with not-for-profit organization Parley for the Oceans, which campaigns to protect the marine environment, to support the Run for the Oceans project. This challenged people in major cities around the world to run for the cause and pledge a dollar for every kilometer they completed.
Following this, the sports brand said it will sell five million pairs of shoes using recycled plastic waste – at $220 a pair, that’s over $1 billion.
And this is just the start of a major emphasis on recycling for the brand, according to Forbes. Adidas had already announced that it intends to use repurposed ocean plastic in all of its products by 2024.
Sourced from United Nations, Break Free From Plastic, Reuters, Forbes; additional content by WARC.
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Overnight, cloud cover will disperse and decrease to mostly clear skies across the western half of the country, while rain will persist in the eastern regions
Over the next 24 hours, a cold front will move across the country, bringing mostly cloudy skies and widespread rain
During the night, showers are expected in some areas, primarily in the western and northern regions, while the rest of the country will experience clearing skies
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Tomorrow, Bulgarians can expect a mix of sunshine and clouds as they step out into the springtime air
Over the next 24 hours, expect cloudy skies with rainfall across the eastern half of the country, where precipitation may be intense in some areas. Meanwhile, the western half will see clouds clearing during the day, becoming mostly sunny
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