Leading Bulgarian PR expert Maxim Behar has been elected as co-Chair of the Board of the World Communication Forum in Davos, Switzerland for a one year term. Behar served successfully in the same position in 2013/ 2014.

Currently Maxim Behar is also Vice President of ICCO - International Communications Consultancy Organisation. He is the founder and CEO of leading Bulgarian PR company M3 Communications Group, Inc and also the President of the Prague office of US-based Hill+Knowlton Strategies. Mr Behar is Honorary Consul of the Republic of Seychelles to Bulgaria.

"The choice is a great honor for Bulgaria and an incredible appraisal for the Bulgarian PR business, for all my colleagues," Mr Behar has said upon his election, which he has described as a "proof that the PR market in Bulgaria is developed enough," but also as a sign of the "respect which my colleagues from the Board have for us, the representatives of a relatively small Southeastern European country."

This year's co-Chairs include South African Minister of Communications Faith Muthambi and two business representatives from India and Hungary (Yogesh Joshi and Gabor Hegyi respectively).

Mr Behar represents Bulgaria in the WCF Davos Committee which also includes members from Austria, the UK, Poland, Spain, Republic of South Africa, Hungary, Germany, Italy, Ukraine, Mexico, Russia, Malaysia, the US, India, Jordan, and China.