Competition Watchdog Fines Online Retailer For “Black Friday” Promotion

Business | November 28, 2014, Friday // 13:25
Bulgaria: Competition Watchdog Fines Online Retailer For “Black Friday” Promotion Screenshot of

Bulgaria's Competition Protection Commission (CPC) fined BGN 551 000 the Romanian company Dante International SA, owner of the online store for its Black Friday promotion.

According to CPC, eMag violated the good trading practices and misled the consumers with the messages “Black Friday is the day with the most and biggest discounts in the year” and “Only today you get the biggest discounts in the year”.

In the same ruling the CPC imposed on Danter International SA a fine of BGN 207 000 for the campaign 1+1 Gratis Tassimo, in which eMag was offering a “buy one, get one free” promotion of coffee makers in which the user was getting a second, cheaper, coffee maker for free. According to CPC, this practice was forbidden by law.

Meanwhile, the online stores of several of the largest electronic and electrical goods retail chains, who launched Black Friday promotions, are malfunctioning due to the heavy web traffic.

The website, which was offering a 50% discount on selected electrical appliances and 20% on all other products, was returning a 104 error “connection reset by peer” or 110 error “connection timed out”.

The website showed a static page informing of a 10% discount in all physical stores.

The website, which also had a “Happy Friday” promotion, was also showing a 110 error “connection timed out”.

Later Dante International told the media they were going to appeal the fines.

We need your support so can keep delivering news and information about Bulgaria! Thank you!

Business » Be a reporter: Write and send your article
Tags: Black Friday, promotion, discount, fine, CPC, eMag, Dante International SA, online, store
Advertisement All Are Welcome! Join Now!
Bulgaria news (Sofia News Agency - is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." (Sofia News Agency - and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria