Weather In Bulgaria On March 29: Sunny Skies and Rising Temperatures Across The Country
Bulgaria is set to experience favorable weather conditions on March 29, with mostly sunny skies forecasted across the country
HOT: » Assessing the Legacy of Bulgaria's "Denkov" Cabinet: Achievements, Failures, and What Comes Next
The scandal over Bulgaria’s incorrect map in ads targeting potential investors has been blown out of proportion, a top official argues.
“Investors don’t come here because the map is correct or incorrect. What disturbs me is that people are paying attention to such details, instead of praising our effort to promote Bulgaria,” InvestBulgaria Agency CEO Borislav Stefanov told Darik radio.
The agency is advertising Bulgaria as investment haven by presenting an incorrect map where southwestern parts of the country are missing, it emerged on Thursday.
The promotional clips are aired in Europe and Asia on CNBC and Bloomberg and on CNN in the US.
The clip is generally liked, but more alert internet users noticed that the towns of Melnik and Sandanski are not on the map.
This is the most recent blunder of State institutions, after the New Year's Eve address of President, Rosen Plevneliev, which showcased the Rocky Mountains in Colorado, US, instead of the Bulgarian winter resort of Pamporovo.
"People, study geography and then mount video clips for BGN millions," a Facebook user wrote.
In the aftermath of statements, mixing ridicule and outrage, Borislav Stefanov said the ad has been corrected.
The ad is part of the project to popularize the advantages to invest in Bulgaria.
In March, representatives of leading international media visited Sofia when 630 Bloomberg, CNBC, and CNN broadcasts of 3 advertising video clips in English, Japanese, Chinese and German were negotiated.
40 advertising banners are being published on the internet sites of Wall Street Journal, Economist, Financial Times, Bloomberg, Businessweek, Bloomberg TV, CNBC and CNN, along with ads in 8 print editions in Europe, the US, and Asia of Financial Times, Economist, Wall Street Journal, Bloomberg and Businessweek.
The project for the amount of BGN 21.5 M further includes 39 print publications, 12 weeks of presence in online search engines, and 5 online short documentaries with opinions of foreign investors about Bulgaria.
We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!
In order to protect the economic interests of consumers, there will be a period of double labeling of the prices of goods and services - in leva and in euros
As Bulgaria inches closer to joining the Eurozone, concerns arise over the implementation of rounded prices in euros, potentially impacting citizens' wallets upon adoption of the single currency
On a briefing held at the National Press Club of BTA, Nikola Ilchev, the creator and organizer of the Balkan eCommerce Summit, showed projections indicating a significant rise in Bulgaria's e-commerce sector
Svetoslav Stanulov, chairman of the Association of Bulgarian Airlines (ABA), has emphasized the need to assess Sofia Airport's potential as a hub for transit and transfer flights
Pegasus Airlines is set to recommence its scheduled flights between Sofia and Istanbul, marking a significant milestone in air travel connectivity between Bulgaria and Turkey
Bulgaria has witnessed a remarkable surge in home loans at the beginning of the year, with loans for households for the purchase of houses and apartments reaching a record high of BGN 20.52 billion by the end of February
UN Happiness Report: Bulgaria's Astonishing Leap in Rankings
Bulgaria: 3 Regions With Lowest Life Expectancy - EU Report 2022