Pamplona Capital Management, which submitted a bid for Bulgarian telecom operator Vivacom, serves as a back-up option for Turkey's Turkcell, according to local media reports.

Pamplona Capital Management LLP, a London-based private equity firm, the third bidder to meet the February 27 offer deadline for Vivacom, is meant to serve as Plan B, should the Turkish mobile-phone giant be disqualified for some reason, Capital Daily reported, citing well-informed sources.

The Istanbul-based company is owned by TeliaSonera AB (TLSN), Russia's Altimo and Cukurova Holding AS of Turkey. Altimo owns a minority stake in Pamplona Capital Management,

Meanwhile it emerged that Turkcell Iletisim Hizmetleri is the most likely buyer of the Bulgarian incumbent telco BTC.

The Turkish company has put in a bid of over EUR 870 M for a 94% stake in the company, which operates under the brand name Vivacom, according to Capital daily.

Turkcell announced its decision to make offer for a 93.99% stake in Vivacom at the beginning of March in a statement to Istanbul Stock Exchange, becoming the only strategic investor in the tender.

The amount of the bid was not disclosed.

Earlier reports said the Turkcell valued Vivacom at about USD 1.4 B, but the Turkish company described the potential bid amount in the media as "groundless".

Another three binding bids were submitted for Bulgaria's telecom Vivacom, but their amounts are not known either.

Tsvetan Vassilev, the head of Bulgaria's Corporate Commercial Bank, and Icelandic businessman Thor Bjorgolfsson have made bids for Vivacom, heir to the state-owned Bulgarian Telecommunications Company (BTC).

The third bidder to meet the February 27 offer deadline was Pamplona Capital Management LLP, a London-based private equity firm.

Morgan Stanley is advising Vivacom's creditors to help sell the company, the people familiar with the matter said.

The deadline for submitting binding bids, initially set at February 17, was extended by ten days at the request of Turkcell, who needed more time to take a definitive decision.

Earlier this year reports emerged that Telekom Austria AG, which already owns Mobiltel in Bulgaria, may be interested in Vivacom sale, but the information was eventually denied.

Vivacom - formerly known as the Bulgarian Telecommunications Company (BTC) - has gone through a number of controversial privatization deals.

The long-drawn-out and widely criticized EUR 230 M sale deal for 65% stake in Bulgaria's telecom operator BTC was sealed at the end of February 2004 after nearly two years of procedural predicaments, legal and political battles.

Months later Icelandic businessman Thor Bjorgolfsson bought Viva's stake for EUR 300 M and resold it to the investment company AIG Central Europe for EUR 1.08 B.

AIG Investments acquired 65% of the former state-owned telecommunications firm in May 2007. Then in August of the same year it upped its investment to 90%.

Chinese telecoms and media tycoon Richard Li, chairman of Asian telco PCCW, inherited control of Vivacom in March 2010 as part of the acquisition of AIG Investments, a unit of the troubled US insurance group which spans asset management and private equity investments.

The unit was renamed Pinebridge Investments ahead of the takeover by Li's Pacific Century group.

Dubai-based Oger Telecom was the closest to taking over the management of the company following negotiations that dragged on for nearly half a year. The deal however failed because the final offer was not satisfactory, according to insiders.

The nation of 7.7 million people has three mobile operators, which are foreign owned. Mobiltel is controlled by Telekom Austria, while Globul is the local unit of Greece's OTE.

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