A total of 12 journalists from leading British media are arriving in Bulgaria on Monday, January 16, as part of the efforts of the Bulgarian government to promote the country as a tourist destination.

The five-day stay of the UK journalists in Bulgarian winter and ski resorts is the third tour for foreign media organized by the Bulgarian Ministry of Economy, Energy, and Tourism in the past few months.

The two previous tours featuring journalists from Western European media focused on cultural, spa, wellness, golf, and wine tourism; the tours are funded under EU Operational Program "Regional Development."

The new tour for foreign journalist will seek to present Bulgaria as a year-round tourist destination featuring high-quality winter tourism services – ski, climbing, spa, wines, and gourmet experiences.

The British journalist flying in on Monday are first visiting the ski resort of Borovets; they will then go to the Rila Monastery, the largest Bulgarian winter resort of Bansko, and will end their tour in the southwestern town of Sandanski.

The Bulgarian Economy Ministry emphasized Sunday that Britain is one of the key markets for Bulgarian tourist services. Some 300 000 Brits visited Bulgaria as tourists in 2010.

The media campaigns of the Bulgarian government aim at bringing this number to 500 000 by 2020.

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