CallMyName, a service for mobile communication that uses personal and corporate names instead of dialing cellular phone numbers, will be launched in Bulgaria on June 1, the company announced on Tuesday.

"In CMN, we believe that the market is ready for the communications revolution we bring, and that soon we will see how people stop using number and start using names," said Yair Gelfer, CEO of CallMyName.

"Imagine that you want to book seats in a nice restaurant, but you do not know its phone number. You don't even need to remember or write it down, just type the name of your chosen restaurant and dial. We all remember the days when companies did not believe that they should invest in the maintenance of domain names. Well, those days are gone. Remember only that apple.com was purchased for USD 4.5 m, while a few months ago sex.com - for USD 13 M. From now on, by using CMN, any company or person can use their name as a number," added Gelfer.

Using CMN is free of charge and possible from any mobile device with internet connection. Moreover Call My Name will provide Android and IPhone applications, which will be free to download from its site. The service is useful for both corporate and private clients.

The revolutionary service brings together the name of each subscriber with telephone number, website, Facebook profile and Skype name. Each of the registered names is always accessible from anywhere.

CMN aims to change the calling habits of users in Bulgaria and around the world in cellular phone dialing and simplify communication. CMN provides business representatives with opportunity to promote their brand and services and be always available to their customers.

After Bulgaria the service will be introduced in Austria, Switzerland, Germany, Poland, Serbia, Italy and Croatia.