The black sea coast is predicted to have a very successful summer season in 2011. Many UK travel companies are forecasting Bulgaria to be their biggest growth area based on the growth Bulgaria holidays have had in recent years.

Bulgaria has seen massive growth in tourist numbers in recent years as European travellers have become tired of the traditional Mediterranean summer beach holiday. Bulgaria is up 9% in 2010 from 2009 as stated by national statistics site euromonitor.com despite the current climate where the traditional holiday destinations like Spain have been reporting negative growth in their tourist industry. The beach destination Nessebar and Golden Sands are attracting visitors from all over Europe will Sofia is attracting the city break travellers in their thousands.

For those looking for a summer beach holiday with a difference that is not overly expensive, Bulgaria is hitting the mark every time. A survey carried out by numbeo.com showed that Sofia was nearly 40% less expensive on restaurant bills than Seville in Spain and nearly 10% less on grocery prices, so in an increasingly price sensitive market, Bulgaria is holding its own on accommodation competitiveness and on the other consumer costs such as food, drink and attraction costs.

Bulgaria will capitalise in 2011 on receiving a larger share of travel companies marketing budgets, as they include Bulgaria within their core beach holiday destinations. Matt Hall, Head of Product for lowcostholidays.com has commented that, "Bulgaria holiday bookings are up 100% year on year and with an active marketing campaign planned for the New Year, expected bookings for summer 2011 holidays to Bulgaria are forecast to grow by a further 200%".

With access to Bulgaria's resort destinations more affordable and accessible than ever before with low cost airlines increasing their flight routes, holidays to Bulgaria have become the best value for money option for a summer beach holiday.