Bulgarian Computer Market Slumps 20% in 2009

Business » FINANCE | February 24, 2010, Wednesday // 13:04
Bulgaria: Bulgarian Computer Market Slumps 20% in 2009 Bulgarian sales of computers in 2009 fell by over 20%, according to an information technology analyst report. Photo by olx.in

The Bulgarian computer market declined by 21,5% during 2009, according to data published by technology industry analysts IDC.

The general economic crisis was the root cause of reduced sales demand in both the business and personal computer sectors.

This was true even for the final quarter of the year, which is traditionally a stronger period because of Christmas sales.

The decline in Bulgaria was even more marked than the average for Central and Eastern Europe.

Local factors included a squeeze on available credit, and a general decline in purchasing power, whether personal or commercial. Lack of confidence in the market also played a negative role, according to Evelin Stoev, chief analyst at IDC Bulgaria, who suggested that the Bulgarian government should intervene with investments to assist an upturn in the market.

Even the popular laptop sector saw a significant decline in sales, registering a drop of 16,2% over the year. Sales of desktop computers were hardest hit, dropping by 29,5% during the course of 2009. The volume of server sales, however, fell by only 8,2%.

The total market share of the three largest suppliers in Bulgaria - HP, Acer and Asus - topped 40% for the year.

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Tags: IDC Bulgaria, computer sales, economic crisis

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