US PR Analyst: 'Superhero' Image Can Be Dangerous for Politicians

Society | September 11, 2009, Friday // 16:22
Bulgaria: US PR Analyst: 'Superhero' Image Can Be Dangerous for Politicians Paul Holmes during the round table on PR business standards in the Sheraton Hotel in Sofia Thursday. Photo by M3 Communications Group, Inc

Leading US public relations analyst, Paul Holmes, believes that having a "superhero" image could be detrimental to a politician.

In an interview for, Holmes said a "superhero" image had the potential of creating a gap between people's expectations, and the actual performance of a politician that could make it harder to govern.

Holmes' comment was in response to a reference to the new Bulgarian Prime Minister, Boyko Borisov, who has had a very powerful public image long before his party GERB won the Bulgarian Parliamentary Elections in July 2009. The US PR analyst explicitly said he was speaking in general since he was not familiar with Borisov.

Paul Holmes was in Bulgaria on Thursday, September 10, 2009, for a round table and a lecture on modern standards at PR business at the Sheraton Hotel at the invitation of the Bulgarian Association of PR Agencies (BAPRA).


We need your support so can keep delivering news and information about Bulgaria! Thank you!

Full Text of Paul Holmes' Interview for READ HERE

Society » Be a reporter: Write and send your article
Tags: PR, public relations, BAPRA, Bulgarian Association of PR Agencies, Paul Holmes, The Holmes Report, Prime Minister, Boyko Borisov, superhero
Advertisement All Are Welcome! Join Now!
Bulgaria news (Sofia News Agency - is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." (Sofia News Agency - and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria