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A scene from the problematic fake ouzo TV ad in question.
Bulgaria's Competition Protection Commission imposed a fine of BGN 898 680 on the alcohol producers SIS Industries Ltd over the refusal of the firm to stop a problematic TV ad.
On July 2, 2009, the competition watchdog decided that the TV of the alcoholic drink Ouzaki Zorbas was in fact deluding because it created the impression that the drink was a version of the Greek drink Ouzo that is quote popular in Bulgaria.
The Commission had ordered SIS Industries to make sure the problematic ad does not air on TV any more. A month later, the Commission discovered that the ad was still airing in the same form.
The fine imposed on the alcohol maker has taken into account its financial condition, and the respective legal charges.
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