When one of Bulgaria's hardest-working men decides to stage a party, there's nothing like it! Only the elite of business, politics and entertainment had the chance to enjoy the wild night of the 50th anniversary of Maxim Behar - publisher of the Sofia News Agency and CEO of the Bulgarian PR leader M3 Communications Group, Inc. Well, we've decided to give you an exclusive insight into the celebration at Sofia's Radisson SAS Hotel, with shots of the most memorable moments. Surrounded by his team, big family and favorite amigos, Maxim was the life of the fiesta - proving that when you're fifty you can party like hell. Especially if you've used the past years to make good friends. Among those were former Foreign Minister Solomon Passy, State Administration Minister Nikolay Vassilev, Bulgaria's living legend in journalism Kevork Kevorkyan, media publishing aces Martin Zarariev and Valeri Zapryanov, the nation's favorite comedians Todor Kolev and Georgi Mamalev, jazzy diva Kamelia Todorova, and hundreds of other top businessmen, diplomats and celebs. And, of course, the teams of SNA and M3 Communications Group, Inc., who proved that together they were as good in partying as they are in business. Some secret talents were also revealed. Sales and Marketing Manager Natalia Alexieva charmed all guests as a hostess, and the head of the media monitoring department, Stanislava Petkova, surprised Mr. Behar with a fantastic music performance. He was stunned to see the Press Queen in her new role of soul diva, and when the chorus of Aretha Franklin's A Natural Woman (You Make Me Feel) hit the speakers, he spontaneously jumped onstage and grabbed the mike to remake the verse: "You make me feel like a natural man..." And a natural party animal, we'd add! All the tremendous energy, creativity, optimism and unmatchable sense of humor we were used to seeing every day, we felt multiplied by 50 that night. What else can we say - just keep it that way! Text by Petya Bondokova Photos by Sofia News Agency