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Commenting article: Sex, Chalga and Alcohol - Sexual Harassment or Bulgaria's Best Selling Mix

The Watermelons' Season

In the peak of the summer season in Bulgaria the sun is always bright, the beaches are full of people and the emblematic summer TV commercials and billboards make a comeback.

One of those summer advertising campaigns, known as the "Season of the Watermelons" or "Passion in Crystals", featuring the top selling combination of alcohol and barely clad pop folk stars hit once again and with full force the TV screen and the roads. It features different personalities, the chalga (pop folk) singer Andrea and three new guys, and the same scenery - carefree beach, sound of sea waves, thirsty men, a folk diva in skimpy bikinis and ample silicone bosom, and alcohol. (The TV commercial clip can be seen here.)

countryhick - 1 Sep 2009 // 06:37:40

I think you have it wrong there, the increasing stupidity of the populace due to bad education , is leading to the population decrease in Bulgaria.....The average guy sees an advert like that, and bangs the watermelon instead of the girl!!!!!

Bill - 1 Sep 2009 // 03:22:58


"Another thought is that maybe the Mormons are making inroads in Bulgaria. Let's ban alcohol and sex, just like in Utah. Why the hell not?"

You're not only in bad shape when you have to take a swipe at a church to make your ridiculous point, but again you're misinformed. Neither sex nor alcohol are "banned" in Utah! And even in the Church, nothing is "banned". Something may be recommended as unwise, but nothing takes the decision away from the individual.

NellieotAmerica - 1 Sep 2009 // 02:39:42

" This public belittling of our role as women is placing us in a discriminatory position; it encourages the perception of a woman as a consumable object, a sex object accompanying alcohol drinking. The large circulation and distribution of the commercial creates an offending and humiliating environment for us as women; this is sexual harassment."

These chicks are SO 5 minutes ago! In this day and age when nudity and sex and pornography is all over the media, they are complaining about sexual harassment by commercials? If the poster was displayed in their work place, then maybe they have a valid point. But they don't have a case against the producers. Everyone has a right to advertise anyway they like. Don't look at it if it is offensive to you.

I think these chicks are jealous because all the hot guys want to bang the watermelon girls and no one wants to bang them.

Another thought is that maybe the Mormons are making inroads in Bulgaria. Let's ban alcohol and sex, just like in Utah. Why the hell not?

Bulgaria news (Sofia News Agency - is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." (Sofia News Agency - and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria