Eros Ramazzotti will put on a special T-shirt to gladden his Bulgarian fans this summer, the press said.
Dolce & Gabbana will create a unique garment with the print "Sofia" on it for the megastar crooner.
The first live gig of Eros in Bulgaria will take place on July 3, rocking Sofia's Lokomotiv Stadium with a spectacular multimedia show.
Ramazzotti will be promoting his latest album "Calma Apparente," seizing the opportunity to present to Bulgarians some of his other super hits like "Fuoco Nel Fuco," "Terra Promessa" and also a couple of his famous duets with Tina Turner, Cher, and Anastacia. He will use multimedia equipment that is still kept secret.
Sofia and Budapest are the only cities in East Europe that were included in Ramazzotti's world tour.
Passes for the Sofia concert were launched online on March 10, and early next week will hit ticket offices as well. Prices start at BGN 35, reaching BGN 45.
But there is one more surprise in store for fans on the Italian macho.
About a month before his gig, the autobiography "Lo Giuro" ("I Swear It's True") will be released on the Bulgarian market, media say.