Festival Brings the Best of Italy to Bulgaria

Society | May 25, 2004, Tuesday // 00:00
Festival Brings the Best of Italy to Bulgaria Italy's Ambassador to Sofia Gian Campagnola (M) announced the inauguration of the first Italian Festival in Bulgaria. Photo by Gergana Kostadinova (novinite.com)

Bulgaria is kicking off its first Italian Festival in the capital Sofia and the second biggest town of Plovdiv, exhibiting cuisine, culture, fashion and products to promote the "Made in Italy" brand.

Initiatives in the framework of the festival will take place from May 29 till June 20 under the patronage of Italy's Ambassador to Sofia Gian Battista Campagnola. The Italian Foreign Trade Institute and the Italian Cultural Institute are organizers of the events to mark Italy's National Holiday, June 2, and the 125th anniversary since the establishment of diplomatic relations between Bulgaria and Italy.

The initiative is a response to the increasing necessity the brand Made in Italy to be presented on the international markets through a large number of events in a certain period of the year, in order an opportunity to benefit from this moment of concentrated attention on the occasion of the National Holiday of the country to be given to System Italy, says Giovanni Sacchi, Director of the Bureau in Sofia of the Italian Institute for Foreign Trade.

The list of participants in the festival features chefs from the International Italian Cuisine Academy ALMA lead by Maestro Massimo Ferrari.

The Italian Foreign Trade Institute, in collaboration with Camera Nazionale della Moda Italiana, is arranging a fashion show featuring works of Italian designers.

Sofia and Plovdiv will also see projections of Italian films, organised by the Italian Cultural Institute.

The Bulgaria 2004 Project will seek to promote cooperation between the countries' production systems, insentivise Italian companies from the region as well as support various industrial developments.

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