"The song "Different" is really a new beginning for me, there is a change in my work and my life. I want to run away from the melancholy," Bulgarian pop star Irina Florin told Novinite.com after the promotion of her fifth album "Different" in Sofia on Thursday.

"Different", the first single from the album, will be broadcasted for the first time at 8.30 a.m. on Monday by over 100 Bulgarian radio stations under the motto "Let's Be Different for a Day". It will be the first time for such promotion to be done in the country.

Part of the artist's fresh image is a new artistic name IF, short for Irina Florin.

The album is a new beginning not only for Florin but also for M3 Communications Group, Inc., which is its publisher. It is the first album published by the leading Bulgarian PR company.

I am very happy that our publishing activity starts with Irina's album, the CEO of M3 Communications Group, Inc. Maxim Behar said at the promotion.

The album, which will delight Irina's fans with 14 new songs and three bonus tracks, will appear on the market in the beginning of December. Irina worked in cooperation with many famous Bulgarian artists on the new songs.

The album CD again for the first time in Bulgaria contains not only an impressive multimedia and film about the "new" Irina Florin, but also 12 mobile phone tones, photo gallery and e-cards with the pop star's image.

I am braver now, was the way IF explained her other-ness to Novinite.com.

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