Veteran Bulgarian Pop Star Plans Comeback

Society | October 21, 2003, Tuesday // 00:00| Views: | Comments: 0

One of Bulgaria's former pop idols Orlin Goranov returns to the spotlight after years of publicity-blind career in the opera. The handsome star is ready with all-pop new album and a contract to advertise the men's line of Bulgarian beauty label Fresh UP.

The reborn celebrity was shot in a TV ad to start the marketing campaign of the ASPIS men's line under its "More than You Expect" slogan.
The spot was directed by Nikolay Russakiev, famous for his work in the legendary Bulgarian TV programs Ku-Ku, Kanaleto and Hushove.

The ASPIS line was especially developed for men and includes seven self-care products.

The fully Bulgarian-owned company Fresh UP was started in 1996 in the country's biggest coastal city Varna with toothpaste production only. Currently the label can boast a full range of beauty and self-care products and exports 90 percent of its output to Central and Eastern Europe, Asia and Africa.

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