Proto-Bulgarians tasted and gave away Danone Yoghourt, the newest product of Danone-Bulgaria. The campaign with the slogan "Re-discover the legend" kicked off in 9 Bulgarian towns.Photo by Yuliana Nikolova (novinite.com)
Proto-Bulgarians gave away yoghourt and advertised "Danone Yoghourt", the newest product of Danone-Bulgaria.
The campaign with the slogan "Re-discover the legend" kicked off Saturday in nine Bulgarian towns with tasting of Danone-Yoghourt. All people were given the opportunity to experience the legend of Yoghout and the Bulgarian khans.
The new product is advertised through the legend that many years ago the proto-Bulgarian khans undertook an adventurous travel in search of new lands. One of them founded Bulgaria, while the others went on with their journey. One of the khans was carrying water-skin full of milk. During the long way the milk condensed. It was called Yoghourt.
Danone-Yoghourt is a wide range of diary products. It includes 3 main types of yoghourt.
Danone Serdika, branch of the DANONE Group Holding, is a market leader in yoghurt production. It keeps diversifying its port folio, which already contains over 7 brands and 40 high quality products.