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Photo: Stella Ivanova
Bulgarian tourism experienced a strong rebound in 2025, with notable increases in visitor numbers, overnight stays, and tourism revenues, according to outgoing Minister of Tourism Miroslav Borshosh.
The minister described 2025 as a successful year for the sector, attributing the growth to targeted policies and effective cooperation with municipalities and industry stakeholders. The total number of tourists visiting Bulgaria rose by 5.8%, nearly double the European average, placing the country among the top ten in Europe for tourism growth.
Borshosh highlighted that Bulgarian tourism has fully recovered from the Covid-19 pandemic, with foreign visitor numbers up by 16% compared to 2019. Growth was particularly strong in key markets: Turkey accounted for a 61% increase, Israel 30%, and Germany 24%.
The tourism season has also expanded beyond the traditional peak months of June, July, and August. April saw a 5% rise in tourist visits, May 7.8%, September 5.2%, and October 11%, demonstrating significant development in the so-called “shoulder months” of the season. This broader seasonal growth was a key achievement for Bulgarian tourism in 2025, according to Borshosh.
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Bulgaria’s tourism sector is expected to remain resilient despite the ongoing conflict in the Middle East, according to Rumen Draganov, director of the Institute for Analysis and Evaluation in Tourism
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Greek hoteliers are facing a surge of reservation cancellations as tensions in the Middle East continue to affect travel patterns and costs. Many tourists from Israel and the United States, historically key markets, are canceling trips due to concerns ove
Bulgaria’s tourism sector is expected to remain resilient despite the ongoing conflict in the Middle East, according to Rumen Draganov, director of the Institute for Analysis and Evaluation in Tourism
The ongoing war in the Middle East is beginning to cast a shadow over Bulgaria’s tourism sector, with early signs already visible in reservations for the upcoming summer season.
Bulgaria’s tourism sector is facing a significant setback after the cancellation of trips by Israeli visitors due to the ongoing conflict in the Middle East
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