Only in Bulgaria: Children’s Fractures Treated with Pizza Cardboard
In Razlog, medical staff faced two unusual cases within a single week, where broken limbs of young children were immobilized using cardboard instead of proper splints.
Noncommunicable diseases (NCDs) remain the leading cause of death and disability in the world, including in the WHO European Region. Here, 1 in 5 men and 1 in 10 women die before 70 years of age because of NCDs such as cardiovascular diseases, cancers, chronic respiratory diseases and diabetes.
Each year, the Region sees 1.8 million avoidable deaths from NCDs that are either preventable through effective public health measures or treatable with timely access to quality health care.
Of these avoidable NCD deaths, 60% are linked to preventable causes such as tobacco and alcohol use, high blood pressure, unhealthy diets, obesity, and physical inactivity – all of which can be addressed through stronger public health policies. The remaining 40% are from treatable causes where death could be prevented or delayed with timely diagnosis and access to quality care.
The new WHO/Europe report “Avoidable mortality, risk factors and policies for tackling NCDs: leveraging data for impact” warns that progress in reducing premature mortality from NCDs has been derailed by the COVID-19 pandemic. As a result, the Region is off track to meet the global NCD targets for 2025 and 2030.
"Noncommunicable diseases aren't just preventable or treatable; they are also largely ignored. Yet the truth is, if NCDs were a virus, the world would be in lockdown,” said Dr Hans Henri P. Kluge, WHO Regional Director for Europe. “Our findings show that nearly two million deaths can be avoided every year with better prevention or treatment, while saving billions of dollars in healthcare costs. Addressing NCDs with bold prevention policies is a political choice. The high burden of NCDs in our societies is not inevitable. We have the power and tools to turn things around.”
Inaction is costly
Avoidable deaths from NCDs continue to take a devastating toll both in lives lost and in economic impact. In the Region, productivity losses linked to these deaths are estimated at over US$ 514.5 billion each year. Yet despite clear evidence of high returns on investment, funding for NCD prevention remains critically inadequate.
While gaps between countries have declined since 2010, stark disparities still remain. Preventable risk factors – including tobacco use, obesity, high blood pressure and diabetes – are rising and increasingly concentrated in the eastern part of the Region. Meanwhile, cardiovascular diseases and preventable cancer mortality remain disproportionately high among men.
Progress is possible
Despite the enormous challenges that NCDs present, the report highlights cause for optimism. Ten countries in the Region have already achieved the 2025 target of a 25% reduction in premature mortality from the 4 major NCDs for both men and women.
The 10 countries – Belgium, Denmark, Estonia, Israel, Kazakhstan, Luxembourg, the Netherlands (Kingdom of the), Norway, Sweden and Switzerland – share important characteristics:
The report shows that an additional 26 countries can still reach the 25% reduction target if they sustain and intensify their investments in NCD prevention and care.
“A healthier future tomorrow requires bold action today. Countries in the WHO European Region can reach their 2030 targets. The upcoming Fourth High-level Meeting of the United Nations General Assembly on NCDs is a pivotal moment to recommit to NCDs,” said Dr Gauden Galea, Strategic Adviser to the Regional Director’s Special Initiative on NCDs and Innovation.
“This report offers a clear, data-driven roadmap for action – and a wake-up call we must not ignore.”
Data for impact: the path forward
Effectively tackling NCDs is good for public health, but it is also good for our societies and economies. Reducing avoidable deaths and illness from NCDs can boost countries’ competitiveness by helping people live longer and healthier lives, allowing them to contribute to society in meaningful ways, and reducing health-related costs.
To recover lost ground and accelerate progress, the report urges countries to set ambitious but achievable targets and strengthen data gathering to track progress and improve accountability. Prevention and treatment must go hand in hand, supported by coordinated, multisectoral action. This means creating joined-up policies that tackle the social, environmental, commercial and digital factors that shape our health and support long-term well-being.
The report’s key recommendations include the following:
Source: WHO European Region
In Razlog, medical staff faced two unusual cases within a single week, where broken limbs of young children were immobilized using cardboard instead of proper splints.
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