The travel organizing platform eSky.bg announced that Italy is the most preferred destination among Bulgarians for 2023. Nearly half of the travelers (44%) for a period of 2-3 days have chosen Italy for their vacation, with Rome, Milan, Venice, Bari, Bologna, Catania, and Naples being the most preferred destinations.

24% prefer Austria for short trips, mainly in the capital Vienna. The United Kingdom is in third place with 17%, and London is the most popular destination.

France and Spain have the same share of 7% in flight preferences. Paris (7.13%) and Barcelona (7.09%) are the most chosen cities to visit in both destinations.

Italy is the preferred destination for both short and longer holidays for trips with at least a 5-day stay, being chosen with 35% of votes. Spain is in 2nd place with 29% of airline reservations in the past year. The 3rd place goes to France for longer vacations with 15%, mainly in Paris and Nice. Greece is the fifth most favored choice for longer trips.

“The country has been among the top 3 tourist destinations for Bulgarians for years”, shares Margarita Kasabova, an expert from the platform.

*The study was conducted using all flight reservations made on the travel platform eSky.bg with departure between January 1 and December 31, 2023.