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Tour operators expect a difficult and challenging winter season. There is a risk that the traditional winter tourists from Great Britain, the Scandinavian and Bulgaria's neighboring countries will give up their intentions to come to Bulgaria.
The epidemic situation may negatively affect the decision of foreign tourists to spend the winter in Bulgaria, says Dimitrina Goranova, chairwoman of the association of Bulgarian tour operators and travel agencies. Rising electricity prices will also have a negative effect on Bulgarian tourists, on whom the sector relies heavily.
"Because electricity already reflects on both the prices of the service and the purchasing power of consumers."
Some hotels may not open this winter due to a shortage of qualified staff, Dimitrina Goranova added.
"A factor that will affect the demand for destination Bulgaria is the fact that this year all winter resorts in Europe will be open, which was not the case last year, ie last year foreign tourists who wanted to travel abroad had no one knows what choice, while now of course we will have to compete with resorts in Austria, Italy and so on.”
/BNR
The ongoing escalation in the Middle East has prompted a significant wave of cancellations among Israeli tourists planning to visit Bulgarian ski resorts, particularly in Bansko
The Association of Tour Operators and Travel Agents “Future for Tourism” (OBT) has urged the authorities to ensure equal treatment of Bulgarian citizens awaiting evacuation from Dubai
In Bansko, the winter tourism season is facing a severe crisis as the war in the Middle East triggers widespread cancellations. Reservations from Israel and other affected countries have been entirely scrapped, leaving hotels nearly empty
At the close of 2025, Bulgarian citizens showed a slight increase in travel activity, with approximately 1.1 million individuals aged 15 and above undertaking tourism trips in the fourth quarter,
Wizz Air, the leading airline in Bulgaria by market share, has announced the launch of a new direct route connecting Burgas with Radom, Poland
Bulgarian tourism experienced a strong rebound in 2025, with notable increases in visitor numbers, overnight stays, and tourism revenues, according to outgoing Minister of Tourism Miroslav Borshosh.
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