Victoria's Secret Officially Canceled its Annual Show

Society | November 22, 2019, Friday // 16:31| Views: | Comments: 0
Bulgaria: Victoria's Secret Officially Canceled its Annual Show YouTube

Luxury lingerie company Victoria's Secret has canceled its annual show because of a slump in television ratings and increasing criticism of it, the BBC reported.

The lavish show was first introduced in 1995 and became a major phenomenon in pop culture, attracting millions of viewers. Last year, however, it garnered the lowest ratings in its history, and its reviews were that it was sexist, old-fashioned and lacking heterogeneity.

The parent company L Brands said it was important for the marketing strategy to evolve.

“We will be communicating to customers, but nothing similar in magnitude to the fashion show,” 

"We're figuring how to advance the positioning of the brand and best communicate that to customers," Burgdoerfer said on a call with analysts Thursday.

The most famous supermodels in the world took part in the annual Victoria's Secret show.

It was the impetus for many of them, such as Tyra Banks, Heidi Klum, Miranda Kerr.

We need your support so can keep delivering news and information about Bulgaria! Thank you!

Society » Be a reporter: Write and send your article
Tags: Victoria Secret, show, canceled, L Brand
Advertisement All Are Welcome! Join Now!
Bulgaria news (Sofia News Agency - is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." (Sofia News Agency - and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria