Bulgarian Railways Launch “Read on the Train” Campaign

Politics » DOMESTIC | August 16, 2019, Friday // 19:22| Views: | Comments: 0
Bulgaria: Bulgarian Railways Launch “Read on the Train” Campaign

Bulgarian State Railways have launched Read on the Train campaign. Passengers who own a smart device can take advantage of the innovative method by scanning a special QR code, which is on trains, reports BNT. 

Kalin Marinov, Head of Sales and Service: Read on the Train came as a result of a study on wha\t passengers like doing while traveling on the trains. It turns out that many of them who own smartphones use them for some type of activity, and not a small percentage of them use it to read ebooks.

The BDZ initiative is implemented jointly with Bulgarian publishing houses, which provide works by native authors for the virtual library. Passengers can download a special QR code reading app on their smart device. After scanning the code with the application, it leads to a link where various ebooks can be found.

Domestic » Be a reporter: Write and send your article
Expats.bg All Are Welcome! Join Now!
Bulgaria news Novinite.com (Sofia News Agency - www.sofianewsagency.com) is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." Novinite.com (Sofia News Agency - www.sofianewsagency.com) and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria