The "Rodna Stryha" product line in its partnership with the Lidl chain marks one year since its launch. Sales of over 15 million leva were realized by Bulgarian manufacturers in Lidl stores in Europe in 2017. Thanks to the partnership with Lidl, more than 20 Bulgarian companies are selling products outside the country. The chain also reports a serious growth of the Bulgarian manufacturers - 31 suppliers have produced 87 items as part of the Rodna Stryha product line.

These results were presented yesterday by Milena Dragiyska-Dencheva, Chief Executive Officer of Lidl Bulgaria, Minister of Agriculture and Food Rumen Porozhanov, President of the National Branch Union of Bakers and Confectioners Mariana Kukusheva and Chairman of the Board of the National Wine Chamber Radoslav Radev.

Already 5 Bulgarian foods are sold permanently in the shops of Lidl in Europe. Of particular interest in foreign markets is the Bulgarian bread and wine. 350,000 bottles of wine were sold in the chain stores in Europe last year, Radoslav Radev said.

Bulgarian wheat flour and seed bread are the most preferred on the European market, according to Mariana Kukusheva. 58% sales growth for home-made confectionery and 20% growth for local products are reported by stores. The overall growth in the "honey" category is 339%.

Some of the new products in the Rodna Stryha line are jelly delicacies, coriander honey, a hip jam roll, and winners of the "Keep your native taste" contest, a jam of sweet peppers and smoked kielbasa.