H&M Apologizes For Monkey Hoodie ad Slammed as Racist

Lifestyle | January 9, 2018, Tuesday // 14:21
Bulgaria: H&M Apologizes For Monkey Hoodie ad Slammed as Racist

 Fashion group H&M apologized on Tuesday for an advertisement featuring a black child modeling a sweatshirt with the slogan “coolest monkey in the jungle” and said it had removed it from all its marketing, according to Reuters. 

The ad was widely criticized for being racist, including by Canadian pop star The Weeknd, who collaborated with H&M, the world’s second-largest clothing group, on two collections in 2017. He said he would not do so again after seeing the advertisement.

“woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore...,” The Weeknd, whose real name is Abel Tesfaye, said in a tweet late on Monday.

The word ‘monkey’ has long been used by some as a racial slur.

Swedish H&M said in an emailed statement it fully understood and agreed with The Weeknd’s reaction to the image.

“We are deeply sorry that the picture was taken, and we also regret the actual print,” it said, adding that it would now look into its internal practices to avoid similar situations in the future.

Other celebrities criticizing the advertisement via social media included U.S. rap star Diddy and basketball star LeBron James.

We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!

Lifestyle » Be a reporter: Write and send your article
Tags: H&M, hoodie, monkey, racist, The Weeknd

Advertisement
Advertisement
Bulgaria news Novinite.com (Sofia News Agency - www.sofianewsagency.com) is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." Novinite.com (Sofia News Agency - www.sofianewsagency.com) and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria