Google Celebrates Birth of Hip Hop with Interactive Turntable

Society | August 11, 2017, Friday // 14:18
Bulgaria: Google Celebrates Birth of Hip Hop with Interactive Turntable

On August 11, 1973, one of the most important genres in modern music was born.

Google is marking the anniversary with a shout-out to hip hop on Friday through an interactive doodle transforming its logo into a turntable. The logo was created by graffiti artist Cey Adams, and allows users to check out an interactive turntable to sample and mix classic tracks. Reports USA Today.

"The project is rooted in honoring the past," said Adams in an interview published by Google Friday.

The doodle includes a storytelling element narrated by Fab 5 Freddy, who co-hosted the popular hip-hop show Yo! MTV Raps. "For those who have have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged," he said during a Google interview.

Users can explore samples, then incorporate them into a mix using a cross-fader. Once complete, they can choose to share their sample. Hip hop was birthed at a party on Sedgwick Avenue in the Bronx borough of New York City, Google explains. During the party, DJ Kool Herc decided to take songs and only play the instrumental parts — called breaks — instead of the entire tune. The rest is history. Hip hop spawned some of the biggest names in music: Run DMC, LL Cool J, NWA, Tupac, Notorious B.I.G., Jay Z, and countless others. 

"Hip Hop originated as a way for young people to focus on something positive in the midst of the negative forces around them," said Perla Campos, one of the creators of the doodle who works at Google. "So I want people to feel that same hope and positivity from this Doodle."

We need your support so can keep delivering news and information about Bulgaria! Thank you!

Society » Be a reporter: Write and send your article
Tags: Google, doodle, hip-hop
Advertisement All Are Welcome! Join Now!
Bulgaria news (Sofia News Agency - is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." (Sofia News Agency - and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria