Bulgaria Launches Billboard Campaign to Stimulate Domestic Tourism

Business » TOURISM | December 29, 2015, Tuesday // 16:36| Views: | Comments: 0
Bulgaria: Bulgaria Launches Billboard Campaign to Stimulate Domestic Tourism Photo: Tourism ministry

The Bulgarian tourism ministry and municipalities are launching a billboard campaign aimed at stimulating domestic tourism.

The campaign will include all larger municipalities and will advertise the options for tourism in each region, the press service of the ministry informs.

The advertisements will be placed in central locations, with the idea being that iconic cultural-historical sites from a certain region will be presented on the territory of another municipality.

The billboards have a cultural-historical focus and depict numerous iconic sites such as the medieval fortress Baba Vida in the town of Vidin, the archaeological complex around the ancient Thracian city of Perperikon near Kardzhali, the Hisarlaka fortress from late Antiquity near the town of Kyustendil, the Basarbovo rock monastery near the city of Ruse, the Thracian tomb near the village of Aleksandrovo in Haskovo municipality.

The tourism ministry commits itself to producing forty billboards, while municipalities are responsible for providing free of charge advertising space in key locations where the billboards will remain for a period of nearly six months.

The campaign has already been launched and billboards will be placed gradually in eleven large municipalities – Razgrad, Ruse, Silistra, Haskovo, Vidin, Veliko Tarnovo, Burgas, Kardzhali, Gabrovo, Montana and Pernik, with other municipalities to be included at a later stage.

The campaign is first of its kind and is a logical continuation of the efforts of the ministry on stimulating domestic tourism and popularising opportunities for year-round holiday in Bulgaria.

The goal of the campaign is to both raise awareness of Bulgarians for the opportunities in their country and diversify the national touristic product.

It builds upon the already completed communication campaign on stimulating domestic tourism, which managed to reach nearly two million people.

Between January and October 2015, Bulgarians spent more than seven million nights at accommodations across the country, which represented an increase of 6.2 % compared to the same period last year.

More than 2.8 million Bulgarians spent a night at accommodations across the country, which was an increase of 8.9 % compared to the first ten months of 2014.

The revenues from their stay at accommodations amounted to BGN 260 M, which represented an increase of 6.9 % compared to the same period last year.

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