Bulgaria should become more open to tourists from South Korea who find the country interesting, President Rosen Plevneliev has said.

Bulgaria's head of state is on a visit to South Korea at the invitation of counterpart Park Geun-hye.

The President stressed South Koreans' "huge interest in Bulgarian yoghurt and Bulgarian high-quality wines. We shout take things in our own hands... since here we have a huge market that is not being used the best way possible."

"We are a name here and people want to buy. Bulgarian wines are demanded a lot, and we are not well represented. We could be much more effective," Darik Radio quotes Plevneliev as saying.

The President also called on LB Bulgaricum, the only state-owned dairy processing company in Bulgaria, to "think what [measures] and how they can take."

He added he would ask Tourism Minister Nikolina Angelkova "to think so that we make a special package with tourist services for Korea."

Commenting on the reason why Defense Minister Nikolay Nenchev is accompanying him, he said that South Korea's KIA was interested in producing armored vehicles which Bulgaria currently needs. 

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