Bulgaria to Promote Tourist Sites Via Global TV Channels

Business » TOURISM | February 23, 2015, Monday // 17:23
Bulgaria: Bulgaria to Promote Tourist Sites Via Global TV Channels Bulgaria's Tourism Minister Nikolina Angelkova. Photo BGNES

Bulgaria will launch a massive campaign next month to promote its resorts and tourist sites via major international TV channels in a bid to compensate for a drop in the number of Russian and Ukrainian tourists, Tourism Minister Nikolina Angelkova has said.

The programme worth BGN 6 M (EUR 3 M) will be funded through the Operational Programme Regional Development  of the European Union, Angelkova announced during a visit to the city of Veliko Tarnovo, in northern Bulgaria, on Monday.

The promotion video footage showing Bulgarian tourism destinations and landmarks will be aired in nine languages on Euronews, Eurosport, Discovery and National Geographic TV channels until the end of 2015. It will promote opportunities for various types of tourism travel.

A contract for airing the promotion video with BBC TV is yet to be signed, Angelkova said.

She also said the Tourism Ministry aimed to maintain the rate of increase in the number of tourists staying in Bulgaria in the current year.

Some 7.5 million tourists stayed in Bulgaria last year, 5% up on 2013, according to official data.

Bulgaria will advertise its tourist sites and resorts at over 40 events at home and abroad with the business-to-business tourism exchanges in Moscow, Kiev, Berlin and London the first in the row.

Angelkova said last week a register of tourist destinations in Bulgaria was being prepared in a bid to give a boost to tourism that generated 12 to 15 percent of the country’s GDP.

We need your support so Novinite.com can keep delivering news and information about Bulgaria! Thank you!

Tourism » Be a reporter: Write and send your article
Tags: Bulgaria, tourism, Angelkova, tourist sites, international TV channels
Advertisement
Advertisement
Expats.bg All Are Welcome! Join Now!
Bulgaria news Novinite.com (Sofia News Agency - www.sofianewsagency.com) is unique with being a real time news provider in English that informs its readers about the latest Bulgarian news. The editorial staff also publishes a daily online newspaper "Sofia Morning News." Novinite.com (Sofia News Agency - www.sofianewsagency.com) and Sofia Morning News publish the latest economic, political and cultural news that take place in Bulgaria. Foreign media analysis on Bulgaria and World News in Brief are also part of the web site and the online newspaper. News Bulgaria