The VAYK shops in Sofia, known for offering the best of man's wear labels, now promote the distinguished Brioni, Regent and van Laack. Worn by celebrities and politicians such as Luciano Pavaroti, Prince Charles, Donald Trump and Bill Gates, these labels favor exclusiveness over the swings of fashion. They continue to rely on handcrafting, something that may defy the prevailing economic logic but makes sure that the most select outfitters of the world get an unique blend of quality, class and style. Over 3000 stitches are needed in the hand-tailoring of a single jacket. Every detail is given meticulous care - buttons made of bull's horn go through thirty stages of manufacture, ivory-colored buttons are made by extra-hard palm corn, mussels go through diamond grinding so that the perfect shine of the mother-of-pearl buttons could be achieved. While trendiness remains an alien concept at Brioni, Regent and van Laak, the haute coture and pret a porter are often influenced by these careful balancers of innovation and conservation. "Single-breasted jacket with two buttons will be a hot item in man' s wear in 2003 and 2004," Adelina Gbrovski, chief fashion director at VAYK said. According to her, this trend will gain popularity due to the "gentle" influence of exclusive labels on mainstream garment makers.

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