American socialite and celebrity, Paris Hilton, has entered the 2013 edition of VIP Brother, the Bulgarian version of Celebrity Big Brother.

A day after the official launch of the reality format, host Niki Kanchev welcomed Paris into the show.

He held a brief conversation with Paris about the sales of her fashion lines around the world, the possibility to open a store in Bulgaria and her experience as a DJ in Ibiza this summer.

“I will be staying in Sofia for several days,” Paris Hilton told reporters upon arriving in the Bulgarian capital on Monday.

“It is my first time in Bulgaria and I am very excited to be here,” she said, as cited by BGNES.

Hilton, who arrived in Sofia with her boyfriend, Spanish model River Viiperi, said the first single of her new album is expected to be released on October 1.

Paris Hilton is an American heiress, socialite, television personality, businesswoman, fashion designer, model, actress, producer, author and singer. She is the great-granddaughter of Conrad Hilton, the founder of Hilton Hotels and often makes headlines for her hard-partying lifestyle and rumored short-lived relationships with male celebrities.