Hilton Sofia Offers Innovative Approach to Breakfast

Society | October 12, 2002, Saturday // 00:00

Hilton Sofia has decided on new and very interesting approach to offering breakfast. Choosing the right breakfast for your individual taste and condition now is made easier with the new concept that Hilton calls "Follow your Color". Color-coded labels, displayed at the breakfast buffet guide the guests in their choice. The weight and health conscious are offered great foods with one third fewer calories than in regular foods in the Low fat & Low calorie section. Those who need a lot of energy for a busy day are recommended the High fibre foods. To avoid heart disease, you could eat more of the Low cholesterol. And at the Big Time! section you can enjoy the freshest and finest quality items from the buffet. Hilton worked out this wonderful concept for selected breakfast after an external and internal market research and pilot tests of guests' expectations. The breakfast survey confirmed the importance of the environment. The central feature of the Hilton Breakfast is not only the buffet - the welcome desk, the service station, the lightning and the music also play a key role of the overall atmosphere.

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