"The real show for your mouth" is the new video production, which gathers together Bulgaria's top TV show star Slavi Trifonov and the best selling toothpaste of Bulgarian cosmetic company Rubella - Dental Academy Whitening. Dental Academy Whitening's special formula and low price makes it highly competitive on the Bulgarian market - its sales are three times higher than the products of leading foreign companies. The team of Slavi's show joined efforts in making the fresh TV spot, which also features the showman's personal make-up man. "This is a mission, not a contract", Slavi Trifonov, host of Bulgaria's most popular talk show, said upon presenting the video to journalists.

"The real show for your mouth" is the motto of Dental Whitening new advertising campaign, which was launched October 11. The TV spot will be aired on six TV channels, including Bulgarian National Television and national private TV channel bTV. Unlike the first Rubella TV spot, featuring Slavi, this has no special effects and relies on the skills of the scriptwriter, composer and actors exclusively. Slavi expressed confidence the successful video will show in the market share of the toothpaste brand, created at the laboratories of Rubella company. Rubella is Bulgaria's biggest exporter of cosmetics and ranks high among local producers. Its investments in 2001 totalled BGN 7,1 M.

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