RealD, the 3D movie technology specialist has inked a deal with Bulgaria's largest cinema exhibitor Kino Arena, to be the circuit's exclusive 3D tech provider.

The deal will begin with the installation of RealD 3D tech in 44 Kino Arena screens, including all seven screens in the exhib's new flagship site, which opens at Bulgaria Mall on Dec. 21.

"With our brightness advantage over other 3D systems, RealD is able to deliver the lifelike and immersive 3D cinema experience that Kino Arena demands. This agreement adds to our growing install base across Europe as we continue to provide premium visual experiences for the cinema market," said Karina Neill, Director of Cinema RealD Europe Ltd.

Kino Arena currently operates 10 cinema locations, across 6 major cities, with a total of 77 screens including two standalone multiplexes with the country's biggest cinema auditoriums.

RealD is the world's most widely used 3D cinema technology with approximately 21,500 screens equipped with RealD 3D by approximately 900 exhibitors in 68 countries around the world.

RealD 3D is high frame rate compatible and was recently chosen as the 3D presentation provider for the world premiere of Peter Jackson's The Hobbit: An Unexpected Journey in New Zealand, the first movie to be filmed and presented in a higher frame rate.

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